Max Models was opened in 1991 by Lyn Maxwell, who has over the years been actively involved in all facets of the fashion industry both locally and internationally, before opening Max Models Lyn worked as a model in London, Milan, Paris, New York and South Africa, she has diverse experience in many facets of the industry having over the years also art directed, styled, choreographed, and was an accomplished make-up artist.

Her team of experienced hands on bookers now develop and manage models careers both locally and abroad. 

 Max Models has evolved into an agency that now only represents women and specialises in this field of expertise. 

Max Models always has and is dedicated to supplying the highest standard of service to both their models as well as to their vast client base; we supply professional models of the highest quality for shoots happening both locally, or any destination worldwide that you the client would choose as a location to shoot in, all our models are in possession of valid passports and have existing visas ready for travelling at short notice to make these bookings quick and easy.

We do hands on development and management of models, we pride ourselves on our professionalism, and a caring approach is taken to developing and maintaining our models careers, we are committed to developing carefully selected new faces that have the potential to be developed into top international models, and remain a small very selective "boutique" style agency focusing on quality over quantity for our models we represent in order to give 100% to our models in their career managements as well as in our service to clients.

The last 21 years we have been in business has proven Max is on top of their game and staying there.

The booking team at Max Models can provide clients with digital portfolios, electronic cards, video clips / mpegs and / or polaroids / digitals on our models at short notice for quick efficient service to assist with direct bookings.